Microsoft Ignite

At Microsoft Ignite—an annual event drawing 25,000+ IT pros—our task was to inspire attendees to move to Windows 10 and Office 365 through a standout digital experience. The team chose a reactive floor installation that brought our “Make the Shift” branding to life. Using the iconic Glyph, we created a starling flock effect paired with custom messaging to drive engagement and adoption of Office 365.