Microsoft Ignite

When you're surrounded by 25,000 IT professionals, blending in isn't an option.

For Microsoft Ignite, we created an immersive digital installation that brought the "Make the Shift" campaign to life, encouraging attendees to move to Windows 10 and Office 365. Using Microsoft's iconic Glyph, we transformed the floor into a reactive experience where flocks of digital birds responded to every step, turning a simple walkthrough into an interactive moment that stopped people in their tracks.