Energy, Reimagined.

UPDATE isn’t your typical energy drink. It’s sustained, steady energy that supports clarity, control, and focus without the jitters. It’s a very cool product, so when their Creative Director reached out for a freelance project during a rebrand, I was game.

I built the foundational narrative for UPDATE, shaping how the brand shows up across web, packaging, and beyond. I translated strategic inputs into a cohesive long-form story designed to flex across formats. The work became the backbone of the brand’s voice and messaging.

And yes, that beauty of a tagline is by yours truly. If you haven’t heard of UPDATE yet, you will soon enough. Or maybe you’ll spot it on KUWTK. 😉