Social
Roll Up

Social requires a lot of trust between the client and agency. It moves fast, and success depends on a clear brand vision, quick turnarounds, speedy approvals, and a willingness to take creative risks. It's basically an advertising trust fall.

But that's what makes it so much fun! Great work isn't just about making content or chasing trends. It's about understanding internet culture and knowing when a brand has a reason to join the conversation. You can't fake that understanding. You have to live it.

I've been lucky enough to work with some incredibly talented social strategists who've expanded the way I think about the medium and reinforced that the best brand content doesn't interrupt culture, it shapes it. And how fucking special is that?!

Note: My partner and I are the lead creatives on all things Freddy's. For 3HM, there are a lot of folks jumping in to help bring the work to life.